Rajasthan Royals on Tuesday unveiled their special all-pink jersey which will be donned by the inaugural IPL champions in their #PinkPromise match against RCB on April 6, 2024 during the upcoming season.
The launch witnessed the presence of their Director of Cricket Kumar Sangakkara, Hon’ble Sports Minister (Government of Rajasthan) Col. Rajyavardhan Singh Rathore, Rajasthan Royals Chairperson Ranjit Barthakur and Rajasthan Royals Chief Executive Officer Jake Lush McCrum.
Speaking on the development, Sangakkara, Director of Cricket, Rajasthan Royals said: “We are proud to be donning these special threads which pay a tribute to the powerful women of Rajasthan and of India. It will be a great occasion to celebrate the efforts of our Foundation and to salute the women who are making a difference on ground. All the players and the staff are looking forward to donning these threads and putting in their best on the field to mark the occasion.”
Rajasthan Royals have also announced that the proceeds from the sale of each all-pink Royals’ jersey will go to the Royal Rajasthan Foundation, ensuring the continuity of impactful initiatives.
“The #PinkPromise match aims to amplify the team’s support to the inspirational and empowered women from rural India. The Foundation’s overarching vision of ‘Aurat Hai Toh Bharat Hai’ has inspired action from empowered women who are breaking barriers to lead positive change,” the franchise said in a statement.
LLC Season 3 to begin on Sep 11
“The Royals aim to create replicable models of women-led transformation which facilitate access to water, solar energy, upskilling and mental health interventions. Under its flagship Project Khushaali, along with other programmes, the Foundation has successfully impacted the lives of more than 15 million women since its inception through direct and awareness driven interventions,” it added.
In the lead-up to the #PinkPromise match, the franchise will organize various activations to raise awareness about the Foundation’s work, inviting fans and the wider community to join in saluting and supporting the empowered women on their journey towards positive rural transformation in Rajasthan and in India.
Rajasthan Royals will take on Lucknow Super Giants in their campaign opener of IPL 2024 season on March 24 in Jaipur.
